Brand identity conception and design for a new small business which offers customized professional learning and practical instructional products for Second Language acquisition.
With this identity, it was important for me to create something that the client could grow with and assets that would be easy to use without design or digital marketing experience or having a team around them. I offered more detailed explanations for use of all elements including colors, logotypes, marks, and typography generally.
Early design rounds and process descriptions can be viewed here, here, andhere.
Scope of work:
Initial: Client Interview and Questionnaire Round One: Research, Sketches, + Mood Board Round Two: Three Iterations of Primary Logo Round Three: Revise Design + Secondary Logo Options Round Four: Revise, Finalize, + Export
